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"This is why it is so necessary for both UK manufacturers and the federal government to be alert to this strategy, because the EU stays our largest, and indeed, closest buying and selling associate for the textiles and trend business." The Paris-based trend tech firm is shopping for an Italian media monitoring stalwart that pioneered the space. The Calvin Klein and Tommy Hilfiger mother or father on Tuesday reported that fourth quarter income increased 16 % to $2.4 billion in comparison with the prior 12 months, led by rising gross sales at the two manufacturers. Social media plays an necessary function in modern-day fashion public relations; enabling practitioners to achieve a wide range of shoppers by way of various platforms. Knowing the wants of customers will improve fashion firms' sales and profits. Through analysis and studying the customers' lives the wants of the shopper can be obtained and assist fashion manufacturers know what trends the shoppers are pr